Our People
The People Behind the Sparkle
Our People
Behind every Smiling Rocks diamond is a team of people who believe jewellery can be a force for good.
Our Founder
Zulu Ghevriya founded Smiling Rocks after more than two decades in the diamond and jewellery industry. For him, the company is far more than a business — it is a lifelong goal to leave a positive footprint for the next generation, through both the communities we support and the planet we protect.
Our Craftspeople
India is home to some of the world's finest diamond artisans, and their expertise is at the heart of what we make. From cutting and polishing to final setting, our craftspeople bring precision and care to every piece — the kind of skill that can only come from generations of tradition.
Our Community
Our people extend beyond our workshop to the charity partners, environmental allies and — most importantly — the customers who choose to smile with us. Together, we're building a chain of smiles around the world.