Terms of Use

1. About these terms

These Terms of Use apply when you use our website and mobile site, or buy from us online. The website is operated by Anand Jewel Trends Limited, 37/A, Ground Floor, Vithal Nagar Society, Near Hira Baug Circle, Varachha Road, Surat 395006, Gujarat (CIN U32111GJ2024PLC157555), with its principal place of business at A-211, Surat Diamond Bourse, Dream City, Khajod, Surat 395007, Gujarat (GSTIN 24ABBCA8980A1ZW). It uses the SMILING ROCKS brand in India under licence from Smiling Rocks IP Inc., USA. By using the website or placing an order, you agree to these terms and to our Privacy Policy.

2. Who can buy

You must be 18 or older and able to enter into a contract under Indian law. Orders are delivered only to addresses in India.

3. Your account

• You sign in with your mobile number and a one-time code. Keep your phone and codes safe; you are responsible for activity on your account.
• Give correct and complete details, and keep them up to date.
• One account per person. We may suspend or close accounts that are misused.

4. Products and prices

• Our diamonds are laboratory-grown and IGI, SGL or GIA certified, and our gold is BIS hallmarked.
• Photos are for illustration. Colour, size and finish may look slightly different on screen.
• Jewellery is handmade, so the final gold and diamond weights may vary slightly. If the final gold weight is lower than what you paid for, we refund the difference to your SR Cash.
• Prices include 3% GST and depend on the gold purity, colour and diamond options you choose. Prices change with gold and diamond rates; the price shown when you place your order applies.
• If a product is listed at a clearly wrong price or with wrong details, we may cancel the order and give a full refund.
• Discounts and offers: From time to time we may offer catalogue discounts, shown on the product page with the original price struck through, and coupons that you apply in your bag. Each offer shows its own conditions, such as which pieces it applies to (Promise, Value or both), any minimum order value and how long it is valid. Unless an offer says otherwise, only one coupon can be used per order. A coupon’s discount is shared across the pieces in an order in proportion to their value, and refunds for returned or cancelled pieces are based on what was actually paid for them. If you return or cancel some pieces from an order that used an offer with a minimum order value or tiered slabs, we re-check the pieces you keep against that offer’s conditions; if they now qualify for a smaller discount, or none, the difference is deducted from your refund. Discounts, offers and coupons can be changed or withdrawn at any time.

5. Promise and Value

• Each piece can be bought at the Value price or the Promise price. You choose in your bag (cart) before checkout, and can choose differently for each piece.
• The diamond and gold are the same for both. Only the after-sale benefits differ.
• Lifetime Exchange and Lifetime Buyback apply to Promise and Value pieces; Upgrade applies only to Promise pieces. Promise pieces are valued at 100% of the prevailing gold and diamond rates on the day of the request, less any discount received on the gold or diamond. Value pieces get the current gold value only, with nothing else deducted; the diamond isn’t included.
• Value pieces: Lifetime Exchange and Buyback pay the current gold value only, with nothing else deducted, subject to verification. The diamond isn’t included.
• Lifetime Exchange and Upgrade values are calculated at 100% of the prevailing gold and diamond rates, less any discount received on them, and given as SR Credits. Making charges aren’t part of the valuation, so they aren’t deducted. Lifetime Buyback on Promise pieces pays 10% less than the Lifetime Exchange value, and the amount is paid to your SR Cash.
• Every request gets a number. Returns, exchanges, Lifetime Exchange and Buyback, repairs, resizes, size replacements and size changes before packing each get a request number. You can track it in My requests, and every update is emailed from requests@smilingrocks.com with that number in the subject.
• Courier charges of ₹750 apply to every Lifetime Exchange, Lifetime Buyback, Repair and Resize request, for Promise and Value pieces alike. This covers only the courier (pickup and delivery back); it isn’t a fee for the exchange, buyback, repair or resize. For Lifetime Exchange and Lifetime Buyback it’s deducted from the value; for Repair and Resize it’s shown as a separate line on the invoice we send you.
• A piece bought with Lifetime Exchange credits gets a 15-day exchange (no money back). If you exchange it within those 15 days, the piece you choose next is final, like any piece bought with 15-day exchange credits.
• Invoice and diamond report. Lifetime Exchange, Lifetime Buyback, Upgrade and warranty repairs are linked to the original invoice and the piece’s diamond report. Both are always available in your account. If the piece is brought by someone else, for example someone you gifted it to, we verify it against the original order first.

6. Orders and payment

• Your order is confirmed when payment is successful, or when a cash on delivery order is accepted.
• When you order more than one piece, each piece gets its own order number (for example SR10424-1, SR10424-2) with its own invoice, delivery, returns and Smiling Rewards. Anything you paid with Smiling Rewards, SR Credits, SR Cash, a discount or card/UPI is split across them in proportion to each piece’s value.
• We accept cards, UPI, net banking, wallets and EMI. Cash on delivery is available for orders under ₹49,999.
• We may refuse or cancel an order if a product is unavailable, the address can’t be served, or we suspect fraud. Any amount paid is refunded in full.
• Technical errors. If an order is affected by a technical or system error, such as a wrong price, wrong product details or a stock error, we may cancel it at any stage before delivery. We refund everything you paid to your original payment method, and Smiling Rewards, SR Credits and gift card amounts to where they came from. This refund is the full remedy for such a cancellation.
• Order verification. For high-value orders, or orders flagged by our payment partners, we may call you or ask for a government ID (Aadhaar with the number masked, PAN, driving licence or voter ID) before dispatch. If we can’t verify the order within 7 days, we cancel it and refund it in full.
• PAN: for purchases above ₹2,00,000, Indian tax rules require your PAN, or Form 60 if you don’t have one. We can’t dispatch the order without it.
• Card payments: we never store your card number. If you choose to save a card, it is tokenised by your card network as RBI requires, and you can delete it anytime.
• Delivery dates shown are estimates. Made-to-order pieces may occasionally take longer because of manufacturing or sourcing; we’ll tell you if this happens, and you can cancel before dispatch for a full refund.
• Messages: we send order updates, invoices, certificates and request updates by email, WhatsApp, SMS and RCS. We send offers only if you agree, and you can stop them anytime in Account › Privacy & data.

7. Shipping

• Shipping is free and insured across India, through BVC, Sequel and Blue Dart.
• Ready-to-ship pieces are delivered in about 3 working days. Made-to-order pieces take 14 working days. These are estimates and may change because of events outside our control.
• Please check the package before accepting it, and don’t accept it if it is open or damaged.

8. Cancellation

• You can cancel an order from My orders until it ships.
• The amount you paid goes to your SR Cash straight away. Any Smiling Rewards or SR Credits you used go back to the same balance with their original expiry dates. Any that have already expired by then can’t be restored.
• Once an order ships, it can’t be cancelled. You can then return or exchange it under the policy below.
• A cancelled order never enters the 15-day policy.

9. Returns and exchange

• Refunds on request to the original payment method. Refunds go to SR Cash by default. When you request a return or cancel an order, you can choose to be refunded to your original payment method instead (5–7 working days). Amounts paid with SR Credits, Smiling Rewards or a gift card go back to where they came from. Any gold weight difference, exchange or resize adjustment is settled first, and the net amount is refunded.
• 15 days: all return and exchange periods are 15 days from the invoice date. The invoice is raised when your order ships.
• Every new order: 15-day money back. You can return it for a full refund, or exchange it.
• Pieces bought with 15-day exchange credits: no 15-day money back or exchange. Promise pieces get Lifetime Exchange, Buyback and Upgrade, and Value pieces get Lifetime Exchange and Buyback on their gold value only, at the prevailing gold rate. This applies every time you exchange. Size exchange: if the piece doesn’t fit, you can exchange it once for the same design in a different size within 15 days of the invoice date. A size exchange creates a replacement order for the same design in the new size, linked to the original. If the new size uses more gold, a new invoice is raised for the extra gold at the gold rate on the day the replacement order is placed, payable before dispatch. If it uses less, a credit note is issued and the difference is refunded to SR Cash. The exceptions are pieces paid for with credits: for a piece bought through a 15-day exchange, bought with Lifetime Exchange credits, or resized under Lifetime Exchange, the difference is added to SR Credits. Because you’ve chosen the design and only the fit needs changing, placing a replacement order closes the 15-day return and exchange window: the replacement can’t be cancelled, returned, or exchanged, and gets no further free size change. Lifetime benefits on Promise pieces still apply. Under Lifetime Exchange, if the piece can’t be resized and has to be remade, making charges apply. Each piece can be resized once this way. After all return and exchange windows have closed, you can ask for a Resize from the order page: we collect the piece by courier and our team confirms the options and cost with you.
• Individual pieces: You can return or exchange individual pieces from an order; you don’t have to send back the whole order. A refund for some pieces is split across the ways you paid, in proportion to the value of those pieces.
• Choosing exchange: the full invoice value is added to your SR Credits to buy a new piece. Once you choose exchange, money back no longer applies to that order.
• Not covered by the 15-day policy: custom-engraved jewellery, personalised orders and loose solitaires. These can’t be returned or exchanged under the 15-day policy.
• Pieces must be unworn and returned with their original packaging, tags and certificate.
• Pickups for returns and exchanges within 15 days are free.
• Return refunds are paid to your SR Cash once the piece passes our quality check, usually within 5–7 working days of pickup, after the piece passes our quality check. You can transfer SR Cash to your bank or UPI.
• Cancelled, returned and exchanged orders don’t earn Smiling Rewards. The charity contribution from a cancelled or returned order is taken back; for an exchanged order it stays.

10. Warranty and care

• Every piece has a 6-month warranty against manufacturing defects, from the invoice date. Repairs under warranty are free.
• The warranty doesn’t cover normal wear, accidental damage, loss of stones from impact, or changes made by others. Missing or added components are charged.
• You can bring your jewellery to any of our stores for a free clean and check-up.

11. SR Cash and SR Credits

• SR Cash comes from cancellations, returns, gold weight difference refunds and Lifetime Buyback. You can spend it on orders or transfer it to your bank or UPI; transfers take 3–5 working days.
• SR Credits come from exchanges, upgrades, offers, special-day gifts, reviews and referrals. They can be used only on orders and can’t be withdrawn or transferred.
• Each SR Credit shows its own expiry date. Credits not used by then expire and can’t be restored. The credits closest to expiry are used first.
• SR Credits used on an order that is cancelled or returned go back to the same balance with their original expiry dates. Any that have already expired by then can’t be restored.
• We may cancel credits or balances obtained by fraud, misuse or error.

12. Gift cards

• Gift cards are available in ₹1,000, ₹2,000, ₹5,000 and ₹10,000, or in any custom amount from ₹1,000 up to ₹1,99,999 per card, and can be used online and in our stores.
• A gift card is valid for 12 months from the date it is issued. Any balance not used by then expires and can’t be restored.
• You can use a gift card over several orders. Any balance left after an order stays on the card until it expires.
• A gift card works like a payment method, so it can be used together with coupons, Smiling Rewards, SR Credits and SR Cash. Any part of an order it doesn’t cover can be paid by any other method.
• If an order paid with a gift card is cancelled or returned, that amount goes back to the same gift card with its original expiry date. If the card has expired by then, that amount is added to SR Credits instead, valid for 180 days. After the 15-day return window, Lifetime Exchange and Lifetime Buyback apply to Promise pieces as usual.
• Gift cards can’t be exchanged for cash, withdrawn, transferred to SR Cash or reloaded, and can’t be used to buy other gift cards.
• A gift card you buy can’t be returned or refunded once it is sent. Coupons and Smiling Rewards don’t apply to buying a gift card; Smiling Rewards are earned on the jewellery bought with it.
• Treat a gift card code like cash. Lost, stolen or damaged gift cards can’t be re-issued or replaced.
• To use a gift card online, add it to your account with its card number and PIN. Once added to an account, it can’t be moved to another account. Up to 3 gift cards can be used on one order.
• Gift cards can be bought with UPI, cards or net banking. They can be sent on WhatsApp or by email, or as a physical card by courier.
• Detailed rules are in our Gift Card Terms & Conditions, which apply in addition to these terms.
• We may cancel a gift card obtained by fraud, misuse or error.

13. Smiling Rewards and offers

• Signed-in customers earn Smiling Rewards of 3% of the invoice value of each order, including any part paid with Smiling Rewards, SR Credits or SR Cash.
• Smiling Rewards are added once all return and exchange windows for the piece have closed (15 days after the invoice date; for a size replacement, once it is invoiced). Cancelled, returned and exchanged orders don’t earn them. A piece bought through an exchange earns them after its own 15 days.
• Smiling Rewards are valid for 365 days from the day they are added, are used oldest first, and can be used only on orders. They can’t be withdrawn, transferred or exchanged for cash. Unused Smiling Rewards expire and can’t be restored. Smiling Rewards can pay up to 25% of the order value, after any coupon, on Promise and Value pieces alike.
• Smiling Rewards used on an order that is cancelled or returned go back to the same balance with their original expiry dates. Any that have already expired by then can’t be restored.
• Lifetime Smiling Rewards earned unlock reward milestones, from ₹5,000 to ₹2,00,000. Milestone treats are subject to availability and their own conditions, and may be replaced with something of similar value.
• Birthday, anniversary and other special-day gifts, if any, are given at our discretion.
• Referral credits are given when a friend joins with your code. Review credits are given once per piece reviewed after delivery. Fake reviews or self-referrals are not allowed.
• Offers and codes have their own conditions and can be changed or withdrawn. Unless stated, offers can’t be combined, and one coupon can be used per order. A first-order code can be used only once per account and is used up when an order is placed with it, even if that order is later cancelled or returned. Other codes can be used on every qualifying order unless their conditions say otherwise.
• First-order offers are for a customer’s first order placed while signed in to their own account. A cancelled order placed without the first-order code doesn’t count as a first order. One account is allowed per person; we may withdraw a first-order discount used through duplicate accounts.
• We may change or end the Smiling Rewards programme with notice on the website. Smiling Rewards already in your balance stay valid until their expiry date.
• Detailed rules are in the Smiling Rewards Terms & Conditions and the SR Credits Terms & Conditions.

14. Charity

3% of the diamond value of each piece is given to charity, shared between Education Support, Medical Support, Animal Protection and Environmental Protection, through the Smiling Rocks Foundation and its partners. Contributions are added to My Impact once all return and exchange windows for the piece have closed, and contributions from cancelled or returned orders are taken back.

These contributions are made by Smiling Rocks from its own funds, on behalf of its customers. They are not donations by customers, no donation receipt or tax certificate is issued to customers, and customers can’t claim them as their own. See the My Impact Terms & Conditions.

15. Fair use of returns and exchanges

• Our 15-day money back and exchange are meant for genuine purchases. Our customer care team reviews accounts with frequent or unusual returns, exchanges or cancellations.
• If we find a pattern of misuse, such as repeated buying and returning, returning pieces that have been worn, used or altered, or returns that don’t match what was delivered, we may flag the account.
• A flagged account can place prepaid orders only (no cash on delivery), and its orders are eligible for 15-day exchange only, not money back. Lifetime Exchange, Buyback and gold exchange stay as per our policy.
• We’ll tell you if your account is flagged. You can ask for a review through our grievance desk.
• In serious cases, such as fraud, we may cancel orders or close the account, subject to applicable law.

16. Reviews and content you share

• Only customers who bought a piece can review it, from the delivered order. Every review is marked “Verified buyer”.
• We give ₹50 in SR Credits for your first review of each piece. The reward is the same whatever rating you give, and reviews that received it say so. We don’t edit, hide or reorder reviews based on their rating.
• Reviews must be honest, about a piece you bought, and must not be abusive, misleading or unlawful.
• By posting a review or photo, you allow us to show it on our website and marketing, with your first name.
• We may remove content that breaks these rules.

17. Our content

SMILING ROCKS, its logos and its jewellery designs are trademarks and intellectual property of Smiling Rocks IP Inc., USA, used in India by Anand Jewel Trends Limited under licence. Photos, text and other website content belong to Smiling Rocks IP Inc. or Anand Jewel Trends Limited. You may not copy, reproduce or use any of them for commercial purposes without written permission.

18. Fair and transparent selling

• Prices on product pages include GST, and we show every charge before you pay. Shipping is free; the only other charge is the ₹750 courier charge for Lifetime Exchange, Lifetime Buyback, Repair and Resize, which is shown before you confirm.
• We don’t use false urgency or scarcity, pre-ticked consents, hidden charges, items added to your bag without your choice, or wording that pressures you.
• Discounts are calculated from our regular prices. Offers show their conditions before you apply them.
• We review our website and app for these practices every year.

19. Using the website properly

Don’t misuse the website, for example by trying to hack it, scraping data, placing fake orders, reselling at scale or using someone else’s account.

20. Our responsibility

We take care to keep the website accurate and available, but can’t promise it will always be error-free or uninterrupted. To the extent the law allows, our liability for any order is limited to the amount you paid for it. Nothing in these terms affects your rights under the Consumer Protection Act, 2019.

21. General

• Events outside our control: we aren’t responsible for delays or failures caused by events we can’t reasonably control, such as natural disasters, strikes, outages, or government action. We’ll keep you informed and do our best to keep your order on track.
• Severability: if any part of these terms is found invalid, the rest still applies.
• No waiver: if we don’t enforce a term straight away, we can still enforce it later.
• Whole agreement: these terms, our Privacy Policy, Shipping Policy and the terms of each programme (gift cards, Smiling Rewards, SR Credits, referrals) are the full agreement between you and us.

22. Governing law

These terms are governed by the laws of India. Courts in Surat, Gujarat have jurisdiction over any dispute, subject to your rights to approach consumer forums under the Consumer Protection Act, 2019.

23. Changes to these terms

We may update these terms from time to time. The version on this page when you place an order applies to that order.

24. Contact and grievances

For help, message us on WhatsApp at +91 86907 06123 or email care@smilingrocks.com. For complaints that customer care hasn’t resolved, contact our grievance desk. We will acknowledge your complaint within 48 hours and aim to resolve it within one month.

Grievance Officer

Grievance Officer (Head, Customer Experience)
Anand Jewel Trends Limited
A-211, Surat Diamond Bourse, Dream City, Khajod, Surat 395007, Gujarat

Email: grievance@smilingrocks.com
Phone and WhatsApp: +91 86907 06123 · Monday to Friday, 10am to 7pm

We acknowledge every complaint within 48 hours and resolve it within one month. For questions about your personal data, write to privacy@smilingrocks.com.